visual etc.
2024-2025
Personal Project
Disciplines: Branding, Social Media and Motion Graphics
Through engaging, research-driven videos under 10 minutes, visual etc. brings attention to unique and fascinating artistic contributions beyond the Western mainstream. These bite-sized explorations make global design more accessible, spark curiosity, and inspire new ways of thinking about creativity.
Creator: Gwen Riemenschneider
Problem
Art and design education has long been Eurocentric, often overlooking rich visual cultures from regions like Africa, South America, the Middle East, and Central Asia. This narrow focus limits awareness and appreciation of diverse artistic perspectives.
Process
Through in-depth research and careful topic selection, visual etc. uncovers compelling stories and artistic movements that deserve more attention. Each topic is chosen for its cultural significance, uniqueness, and potential to challenge traditional narratives.
Outcome
The result is a series of engaging, under-10-minute videos that highlight overlooked art and design from around the world. These videos are designed to be easily shared, sparking curiosity and expanding perspectives on global creativity.