FORTÉ
2025
Open Window Productions
Disciplines: Motion Graphics, Branding, Social Media and Editing
FORTÉ offers the largest global footprint for audio-visual and unified collaboration technology. FORTÉ provides the standardization, speed to market, and simplicity that enables enterprise organizations to achieve better outcomes.
Graphic and Motion Designer: Gwen Riemenschneider
Sr. Video Production Specialist: Josh McGrane
Creative Director: Henry Schneider
Developed motion graphics for the brand
Problem
AVI Systems had been a trusted name in the AV industry for 50 years, but another company with a similar name, in the same industry, caused brand confusion. To establish a stronger, more distinct identity, they rebranded as FORTé, complete with a new brand guide featuring updated colors, messaging, fonts, and animation guidelines.
Process
Using FORTé’s new brand guide as a foundation, I developed motion graphics that aligned with their refreshed identity. This included designing an animated logo, lower third graphics, smooth transitions, and other motion elements that reflected their modern, high-tech positioning. Every piece was crafted to enhance their visual presence while maintaining consistency with their new branding.
Outcome
The result is a sleek, modern motion package that sets FORTé apart in the AV industry. The updated graphics provide a professional, polished look that reinforces their brand identity and ensures they stand out from competitors.
Creative Development
Storyboarded and created motion graphic for this event opener